1. Scope of this notice
This Privacy Policy applies to Playr7Prime, an independent editorial comparison site that reviews UK-facing casino brands. We are not a gambling operator, we do not offer betting accounts, and we do not process gambling transactions on behalf of readers. The notice covers information collected through our website, emails sent to our team, consent records created through our cookie controls and any other direct contact you choose to make with us. If you leave Playr7Prime through an outbound link, the destination site will apply its own privacy rules and we encourage you to read them carefully.
2. Information we may collect
The data we collect depends on how you use the site. If you browse without contacting us, we may process technical details such as device type, browser version, approximate region, pages viewed, referral source and basic interaction events. If you write to us, we may receive your name, email address, the content of your message and any supporting information you choose to include. We also store age-confirmation and cookie-consent choices locally in your browser so that our banner system does not repeatedly ask the same question during each visit.
3. Why we use personal information
We use personal information for several connected reasons. First, we need to keep the website working properly, which includes protecting it against misuse, diagnosing technical faults and understanding which pages are being read. Second, we use contact information to answer legitimate queries, process correction requests and respond to legal or privacy-related messages. Third, where consent allows, we analyse broad traffic patterns so we can improve navigation, reading flow and content placement. We do not use reader data to build gambling profiles, and we do not sell personal information to third parties.
4. Lawful bases under UK GDPR
When we process personal information, we rely on one or more lawful bases under the UK General Data Protection Regulation. Legitimate interests may apply where we need to maintain site security, understand audience behaviour at a broad level, defend legal rights or improve usability. Consent applies where local law requires it, especially for non-essential cookies and similar technologies. Contract is used in limited circumstances when you contact us expecting a reply or action that depends on the information you provide. Legal obligation may also apply where retention or disclosure is required by law.
5. Affiliate relationships and third-party services
Playr7Prime contains affiliate links to casino operators and, in some cases, may use third-party measurement tools to understand whether readers clicked a featured offer. Those partners may receive limited referral information such as the page from which a click originated, a timestamp and a campaign identifier. We do not receive control over their independent systems, and we do not authorise them to reuse data for unrelated purposes on our behalf. Readers should review the privacy material of any third-party site they visit because those services operate under their own policies and retention schedules.
6. Cookies, local storage and similar tools
Our website uses a small number of storage technologies. Some are essential to remember whether you have confirmed that you are 18 or over and whether you have already given or declined cookie consent. Others may help us understand broad visitor patterns so we can improve page design and content hierarchy. The exact categories are explained more fully in our Cookie Policy. You can manage cookie settings through your browser, and you can also choose to decline non-essential storage through the banner shown on the site.
7. How long we keep information
Retention periods vary by data type. Technical logs are generally kept for only as long as needed to monitor performance, detect misuse and support routine security checks. Reader emails are kept for the time required to answer the message, maintain a record of the exchange and handle any follow-up that reasonably arises from it. Privacy requests may be stored for longer where we need an audit trail of how the request was resolved. Local storage entries used for age confirmation and cookie choices remain in the browser until cleared by you or overwritten by later choices.
8. Sharing information with others
We limit sharing to situations where it is necessary and defensible. That may include hosting providers, analytics providers, legal advisers, technical contractors or affiliate network partners that support the operation of the site. Each recipient should only receive what is needed for its role. We may also disclose information when required by law, when responding to a regulatory request, when protecting the rights and safety of users or when supporting a legitimate business transfer. We do not publish private contact details, and we do not knowingly share reader correspondence for advertising resale.
9. International transfers
Some of our service providers may process information outside the United Kingdom. Where that happens, we aim to use providers that offer suitable safeguards, such as contractual protections, secure processing environments and access restrictions. International transfers do not change our underlying expectation that personal information should be handled carefully and only for the purposes stated in this notice. If you would like more detail about the transfer mechanisms relevant to a particular request, you may contact us and we will explain what information we can reasonably provide.
10. Your rights
Depending on the circumstances, you may have the right to request access to personal information we hold about you, ask for correction of inaccurate data, request deletion, object to certain processing, ask us to restrict processing or request portability of data you have provided. You may also withdraw consent where consent is the legal basis relied upon. These rights are not absolute, and in some cases we may need to retain limited information to meet legal obligations or defend legal claims. To exercise a right, email privacy@playr7prime.com.
11. Children and age limits
Playr7Prime is written for adults aged 18 and over because it covers gambling-related subject matter. We do not knowingly seek to collect personal information from children. The site includes an age-confirmation step designed to discourage underage access, but no online system can be perfect. If you believe a child has sent personal data to us, contact our privacy address and we will review the matter promptly. We may delete the information where appropriate and take reasonable steps to prevent a repeat issue.
12. Security and access controls
We use proportionate technical and organisational measures to protect the information under our control. Those measures may include restricted account access, password management, routine software updates, hosting safeguards and internal limits on who can view reader correspondence. No website can promise absolute security, and readers should understand that risk exists on any connected system. Even so, we take the duty seriously and review our processes when a credible weakness, complaint or incident is raised.
13. Do Not Track and automated decision-making
At present, our site does not respond differently to browser-based Do Not Track signals because there is no single, settled standard for how those signals should operate across all services. We do not use personal information for automated decision-making that produces legal or similarly significant effects on readers. Our review scores are editorial judgements about casino brands, not automated profiles of individual users.
14. Changes to this policy and contact details
We may update this Privacy Policy when the site, the law or our internal practices change. The current version is the one published on this page, and any future update will replace it here. If a change is material, we may also highlight it through the website. Questions, concerns and rights requests can be sent to privacy@playr7prime.com. If you are not satisfied with our response, you may also have the right to complain to the Information Commissioner’s Office in the United Kingdom.